Automobile rental company, Avis Spending budget Group, has unveiled its new imaginative for its Apex Car Rentals brand name, with a launch campaign through agency associate Host/Havas.
The do the job celebrates Apex’s system positioning of ‘Making Additional Ordinary’, concentrating on the brand’s popularity for turning all those people hidden extras you commonly have to pay back for into an normal and upfront portion of their presenting – this sort of as no supplemental costs for motorists aged beneath 25 many years and no just one way costs, further driver expenses or booking service fees.
Functioning across BVOD, on-line, programmatic out of doors, social video (TikTok in NZ) and electronic exhibit, the new marketing campaign even more cements Apex Auto Rentals as a foremost brand name delivering benefit for funds for its shoppers in each Australia and New Zealand.
Avis Price range Group head of marketing, solution & PR, Pacific, Vanessa Wolczak reported: “From launching in one area at Brisbane airport 10 many years ago, to obtaining areas in most Australian states, Apex Vehicle Rentals is at the forefront of offering price for dollars for our customers.
“Apex Car Rental consumers select us as they know that when they book their automobile, there are no hidden prices. This marketing campaign actually cements the messaging of uncomplicated, clear pricing, wherever extras occur as regular.”
Host/Havas Senior Inventive, Pete Sherrah stated: “There’s nothing at all worse than not knowing what you’re heading to conclude up paying out when renting a auto. Apex is a dependable manufacturer in New Zealand and is now a formidable participant in the Aussie vehicle rental marketplace mainly because they give you everything you want and almost nothing you really don’t. Substantially like our wonderful shopper companions. We’ve completely savored working with the group to get this do the job into industry and minimize via a cluttered group.”
Consumer: Apex Car Rentals
Resourceful Agency: Host/Havas
Manufacturing Co: Playtime
Director: Imogen Grist
Audio: Track Zu
Media: Havas Media